A state-of-the-art framework for invisible, robust watermarking across all modalities, audio, image, video, and text, with open-source implementations.
Content Seal offers state-of-the-art proprietary and open-source tools for embedding robust and imperceptible watermarks across images, video, audio, text, and generative AI models. As AI-generated content becomes increasingly sophisticated, provenance tracking and authentication mechanisms are more critical than ever.
Content Seal Image is deployed at scale for Muse Image with a custom proprietary implementation. We also provide open-source versions of our research models for images and video, readily available to download.
Watermarks applied after content generation by any model or system. This model-agnostic approach works universally across images, video, audio, and text—no matter how the content was created. Designed for protecting existing content and third-party generated media.
Watermarks embedded during the generation process by modifying the model's latent representations or embedding the watermark directly in the model weights. This native approach enables seamless integration with diffusion models, LLMs, and other generative systems for real-time watermarking as content is created.
Research on adversarial attacks and defenses for watermarking systems. Red teaming efforts explore vulnerabilities like watermark removal, forgery, and spoofing attacks—while developing robust countermeasures to help watermarks remain secure and reliable.
Access the open-source versions of our research models. Open weights, MIT Licensed, and designed for immediate scientific exploration.
Discover how invisible watermarking technology is being explored to help address content provenance challenges across media platforms.
Learn how Meta scaled invisible watermarking from research to production, addressing real-world challenges including originality protection on Instagram and detecting AI-generated videos. Read the engineering blog.
Audio Seal and Video Seal watermark 4,000+ hours of dyadic conversations with streaming capability and robust detection for AI-generated content. Explore dataset.
Audio watermarking and detection technology that provides industry-leading detection performance on accuracy, imperceptibility, and speed. Learn more.
Meta uses invisible watermarking to enable transparency labels on AI-generated content across Facebook, Instagram, and Threads. Learn about AI-generated image labeling and transparency in ads.